Google Business Profile
The business information Google can surface in Search and Maps: location, hours, reviews, photos, calls, directions and website.
Think: local discoverySenior Digital Marketing Strategist · AEO & GEO Specialist
Search visibility that AI trusts, not just Google.
Winning the top spot with Technical SEO.
Getting selected with Answer Engine Optimization.
Getting cited by ChatGPT, Claude, Gemini & Perplexity.
6+ years turning invisible brands into ones that rank, get answered and get cited — across Real Estate, Medical, Hospitality, Tech and Education, in 10+ global markets including the UAE, UK, USA, Singapore and India.
0Years in SEO
0Global markets
0Industries served
0Certifications
6+ yearsBuilding search visibility across technical SEO, content and AI-search surfaces.
↑ Click a layer to open the playbook below
About
SEO stopped being about keywords a while ago.
Currently leading SEO for global brands across Real Estate, Medical, Hospitality, Technology and Education — with full ownership of strategy, execution, team coordination, client communication and KPI delivery.
"Strong SEO isn't only about rankings — it's about understanding search psychology, solving intent, and turning organic visibility into business revenue."
I specialise in building future-proof search frameworks: Technical SEO (Core Web Vitals, crawling, indexing, schema), AEO & GEO aligned with Google AI Overviews and local intent, content strategy rooted in E-E-A-T and the user journey, scalable authority-building, and analytics-led decision-making. I'm also pursuing an MBA at Liverpool Business School to deepen my grip on business strategy and leadership alongside the day-to-day search work.
Technical SEO
On-Page Optimization
AEO / GEO
Content Strategy
SMM
SEM
Email Marketing Campaigns
Google Business Profile (GMB)
Client Communication
Schema Markup
Core Web Vitals
GA4 · GSC · Semrush · Ahrefs
Link Building
Team Leadership
Professional snapshot
Currently active
Urvashi Chauhan
Based inGurugram, Haryana, India
CurrentlyAssistant SEO Manager
Clients acrossUAE · UK · USA · Singapore · India
StudyingMBA, Liverpool Business School
Core toolsGA4GSCSemrushAhrefs
Why this matters now
What changes when a brand actually shows up
Search has split into two battles — ranking on Google, and getting cited inside AI answers. Flip the switch below to see the same brand, before and after.
A visual before → after
See the difference between being present and being discoverable.
Before
After
🔍 real estate advisor gurugram
Position #14 · Page 2
amrrgroup.com
AMRR Group – Real Estate
Basic listing. No reviews, no sitelinks, no rich snippet.
✕ Barely findable
🔍 real estate advisor gurugram
Position #1 · Top of page
amrrgroup.com
AMRR Group – Real Estate Investment Experts
★★★★★ 4.9 (120)
PropertiesAboutReviewsContact
✓ Ranking #1, rich snippet
No photo
Your Business
☆☆☆☆☆ No reviews yet
Website missingUnclaimed posts
✕ Incomplete profile
📍
Your Business
★★★★★ 4.9 (238)
CallDirectionsWebsite
✓ Winning the local map pack
✦ AI Overview
Top options include competitor-a.com competitor-b.com and competitor-c.com, known for...
✕ Your brand: not cited
✦ AI Overview
A consistently recommended choice is yourbrand.com, recognised for its structured investor guidance and transparent process...
✓ Your brand: cited as source #1
Best real estate advisor in Gurugram?
A few well-known names in this space are Competitor A, Competitor B and Competitor C.
GCG
✕ 0 mentions across AI assistants
Best real estate advisor in Gurugram?
One option consistently recommended is Your Brand — cited for transparent process and strong investor reviews.
GCG
✓ Cited across ChatGPT, Claude & Gemini
Last 6 monthsFlat
✕ Roughly 300 visits/month, no growth
Last 6 months↑ Growing
✓ Compounding month-over-month growth
Open rate 8%
Clicks 1%
No automation
✕ Cold list, no nurture flow
Open rate 42%
Clicks 12%
Automated
✓ Leads nurtured on autopilot
Make it tangible
These aren't just SEO terms. This is what a customer actually sees.
Google Search, Maps, AI Overviews and AI assistants are different discovery surfaces. The goal is to make your brand visible across the moments that influence a decision.
01
Google Search — rankings, snippets and sitelinks.
02
Local results — map pack, reviews, hours and directions.
03
AI answers — your brand can be mentioned or cited when people ask conversational questions.
GOOGLE SEARCH · LOCAL RESULTSReal screenshot
Google AI Overview
An AI-generated summary that can appear within Google Search for eligible queries, with links to supporting sources.
Think: answer + sourcesChatGPT / AI assistants
Conversational results where people ask for recommendations, comparisons or explanations instead of typing a traditional keyword.
Think: recommendation visibilityLLMO / AI visibility
See what an AI answer can look like.
This is an illustrative interface — not a client result. The interaction shows the idea: a person asks a conversational question, the system forms an answer, and cited sources become part of the discovery path.
ai-search.example / answer
ChatGPT · conversational answer surface
Best real estate advisor in Gurugram for NRI investors?
✦AI assistant answer
A strong answer would compare relevant firms using experience, local expertise, transparency, reviews and evidence published on authoritative pages.
Your brand · citedLocal directoryIndustry source
The optimization goal
From “indexed” → “mentioned” → “cited”.
LLMO/GEO work focuses on making the entity, expertise and supporting evidence easy for AI systems to understand and retrieve.
Tip: click another AI platform above. The answer surface changes, but the underlying visibility principles stay connected to search, authority and evidence.
Illustrative impact
What an integrated strategy moves
A directional view of what changes across channels when SEO, SMM, GMB and email marketing work together instead of in silos. Actual results vary by market, industry and starting point.
SEO & Organic SearchLow → High
Page 2+ rankingsTop-of-page visibility
Social Media Presence (SMM)Low → High
Sporadic postingConsistent growth engine
Google Business Profile (GMB)Low → High
Incomplete, few reviewsLocal map-pack leader
Email Marketing EngagementLow → High
Cold, unsegmented listsNurtured, automated flows
Common challenges
Where most brands get stuck
1
Buried in search
Ranking on page 2+ for the exact keywords that would actually convert.
2
Invisible to AI
Never mentioned inside ChatGPT, Claude, Gemini or Google AI Overviews.
3
Inconsistent GMB
Outdated hours, no review strategy, weak local map-pack presence.
4
One-off social posts
SMM activity without a content calendar, tone or growth strategy.
5
Cold email lists
No segmentation, automation or nurture sequences — just occasional blasts.
6
Channels in silos
SEO, social, ads and email run separately, so ROI is hard to see clearly.
Built for the AI-search era
Visible where people actually search now
AEO and GEO content structuring — schema, clear answer blocks, E-E-A-T signals — built to be selected and cited across the platforms buyers use today.
GPT
ChatGPT
Structured, answer-first content formatted to be pulled into conversational responses.
Optimised for citationC
Claude
Clear, well-sourced content with strong E-E-A-T signals that reasoning-led models trust.
Optimised for citationG
Gemini
Content and schema aligned to Google's own generative models for stronger surfacing.
Optimised for citationP
Perplexity
Citation-friendly formatting and authority sourcing built for answer-engine retrieval.
Optimised for citationAIO
Google AI Overviews
AEO-structured pages designed to be the source Google's AI Overview pulls from.
Optimised for citationG
Google Search
Core technical & on-page SEO so the classic results page keeps performing too.
Ranking & visibleHow I work
Five disciplines, one funnel
Search, answered questions, AI citations, global reach, and the numbers that prove it all worked.
01
FOUNDATION
Technical SEO
Core Web Vitals, crawling & indexing, structured data and site architecture built so search engines never have to guess.
What this includes
How I work
From invisible to cited, in four moves
The same process behind every case study below — repeatable, not reinvented per client.
01
Audit & Diagnose
Full technical crawl, content gap analysis and an AI-citation check — where you rank, and where you're invisible.
02
Strategy & Roadmap
A sprint-based plan with named priorities and an ROI forecast — not a 40-page PDF that never gets actioned.
03
Build & Optimise
Technical fixes, schema, content and AEO/GEO structuring shipped in weekly cycles, not a single big-bang release.
04
Measure & Compound
GA4 / GSC / AI-citation tracking against the original targets, then double down on what's compounding.
Industries served
Search behaves differently in every industry
Buyer intent, trust signals and content depth shift by category — here's where I've built and proven SEO/AEO/GEO frameworks.
Real Estate & Investment
Location pages, investor-intent keyword mapping and AI-authority content for property & investment firms.
Healthcare & Medical
Compliance-aware content structure and AI-citation building for healthcare and supplement brands.
Hospitality
Local & GEO-based SEO frameworks built for discovery-led booking journeys.
Tech & SaaS / 3D Visualization
Technical SEO and AEO/GEO for B2B SaaS and 3D-tech products competing in crowded categories.
Education
Content-depth and authority-building frameworks that compound organic growth for education platforms.
Travel & Tourism
Content clusters and internal-linking architecture built for high-intent, seasonal search demand.
The playbook
SEO → AEO → GEO
The same three layers from the hero, broken down. Select one to see how I approach it.
Journey
Five roles, one throughline
From SEO Executive to Assistant SEO Manager — a digital marketing expert focused on client-facing solutions, with each stop adding a layer of ownership.
Assistant SEO ManagerCURRENT
Mar 2025 – Present · Gurugram
eSEO Solutions : Digital Marketing Agency
Show details
- Leading SEO strategy & execution for international brands across Real Estate, Medical, Hospitality, Education and Tech
- Implementing AEO + GEO models aligned with Google AI Overviews to future-proof visibility
- Owning the full SEO lifecycle — technical, on-page, off-page, content and analytics
- Running SMM and SEM campaigns, email marketing sequences and Google Business Profile (GMB)/local SEO optimisation alongside core search work
- Coordinating cross-functionally with SEO, dev, content and design teams
- Handling client communication, reporting and performance reviews
Assistant SEO Manager
Jan 2024 – Oct 2024 · Delhi
Saffron Tech Pvt Ltd
Show details
- Led end-to-end SEO strategy for multiple client accounts — technical, on-page and off-page
- Ran SEO audits with dev/content teams to resolve issues and improve Core Web Vitals
- Built keyword and content strategies from search intent and competitor insight
- Guided the SEO team on task prioritisation and execution
Search Engine Optimization Analyst
Jun 2023 – Jan 2024 · Mohali
Ikarus 3D
Show details
- Executed data-driven SEO for 3D-tech and SaaS projects
- Implemented on-page, off-page and technical SEO in competitive B2B SaaS markets
- Optimised metadata, internal linking and topical clusters for crawlability
- Built backlink acquisition campaigns to grow authority and rankings
Senior Executive
Apr 2022 – May 2023 · Mohali
AppSmartz
Show details
- Ran off-page SEO campaigns that grew organic visibility and revenue
- Planned content across blogs, FAQs, landing and product pages
- Aligned SEO and ASO with game-development teams for product visibility
- Used analytics to guide UX and conversion improvements
SEO Executive
Apr 2021 – Apr 2022 · Mohali
Fiverivers IT Solutions
Show details
- Optimised site architecture, URLs and content to improve keyword rankings
- Developed SEO strategies to outperform competitors on client goals
- Monitored algorithm updates and applied best practice to protect rankings
Also hands-on across roles:
SMM
SEM
Email Marketing Campaigns
Google Business Profile (GMB)
Local SEO
Case studies
Work that drives real business results
Measurable growth across organic traffic, search rankings and AI-search visibility — for real clients, across six industries.
Real Estate Investment
amrrgroup.com ↗
AMRR Group
Building AI-cited authority for investor-intent searches
+22%Organic keyword growth
40Referring domains (from 11)
12AI visibility score
10AI mentions across platforms
SEO + AI visibility audit
GEO/AEO content structure
Location pages
Schema + backlinks
Travel & Tourism
tourfiji.tours ↗
Tour Fiji
Organic search growth via content & internal linking
+118%Clicks (4,230 → 9,220)
+147%Impressions (225K → 555K)
+42%CTR (1.9% → 2.7%)
16.9→14.5Avg. position improved
Content depth expansion
Keyword clustering
Internal linking
Technical SEO fixes
Education Platform
degreefyd.com ↗
DegreeFYD
Compounding SEO results — 3-month traffic growth
+120%Total users (1,625 → 3,582)
+233%Returning users (96 → 320)
601KImpressions, 3,560 clicks
6×Longer engagement (1m34s → 9m41s)
Authority building
Content momentum
Avg. position 18.4 → 8.1
Tech / SaaS
Networkdrops
AI search visibility & citation building
116ChatGPT citations (18 pages)
24Google AI Overview (6 pages)
26Perplexity citations (5 pages)
16Gemini citations (18 pages)
Location pages
Product page optimisation
Persona-based blogs
Healthcare Brand
Pascoe Canada
AI-cited authority across search & LLM platforms
15Google AI Overview (11 pages)
14Gemini citations (21 pages)
8Perplexity citations (5 pages)
5ChatGPT citations (5 pages)
GEO-based blogs
AI-based FAQs
Industry blog clusters
3D Visualization
Ikarus3D
AI Overview hits for a competitive B2B SaaS niche
15Google AI Overview (8 pages)
8Gemini citations (8 pages)
8ChatGPT citations (6 pages)
2Perplexity citations (2 pages)
AI content optimisation
Low-hanging page fixes
Schema integration
Results shown are drawn from live client campaigns (GA4 / Google Search Console / AI-citation tracking). Some figures reflect team-level campaign outcomes across the periods worked.
Credentials
Learning in public
S
Navigating On-Page and Technical SEO: A Semrush Deep Dive
Semrush · Issued Oct 2024S
SEO Fundamentals Course with Greg Gifford
Semrush · Issued Oct 2024+ 7 more on LinkedIn
View the full list →Insights
What I've been writing about
Themes from recent posts on SEO, AEO and GEO strategy.
Strategy
SEO → AEO → GEO: the new visibility stack
Why ranking is no longer the finish line — being selected as the answer and cited inside AI responses are now separate, learnable disciplines.
Process
Why most SEO audits stall at diagnosis
A 40-page PDF isn't a strategy. What a real audit needs: a priority roadmap, an ROI forecast, and a sprint plan someone actually owns.
Mindset
The day I learned SEO isn't about keywords
A project that ranked but didn't convert — and the shift from "how do I rank?" to "why should someone trust us enough to stay?"
Mythbusting
SEO myths still costing brands money
Longer content doesn't win, duplicate content isn't a penalty, and keyword-stuffed domains don't move the needle. What actually does.
Education
Built on strategy, not just SEO
Liverpool Business School
MBA, Marketing Jul 2025 – Jan 2027Chandigarh University
MBA, Marketing · Digital Marketing focus Jan 2020 – Aug 2022FAQ
Frequently asked questions
What does an SEO consultant do?Show answer
SEO consulting combines technical SEO, content strategy, search-intent research, analytics and authority building to improve organic visibility and business outcomes.
What is AEO and how is it different from SEO?Show answer
AEO focuses on structuring information so search engines and answer systems can extract clear responses for featured snippets, AI Overviews and conversational search.
What is GEO in SEO?Show answer
GEO focuses on improving the likelihood that generative AI systems can understand, retrieve, mention and cite a brand, its expertise and its supporting evidence.
Do you work with international brands?Show answer
Yes. The work includes international SEO and search strategy for brands operating across markets including the UAE, UK, USA, Singapore and India.
Let's build a search presence worth citing.
Open to conversations on Technical SEO, AEO/GEO strategy, and organic growth roadmaps — for teams in India or anywhere else search matters.